What is a good CRM strategy?

CRM strategy

CRM is an abbreviation for Customer Relationship Management, and with the right CRM strategy, it will be possible for companies to attract new customers as well as maintain and strengthen the customer relationships they have.

The CRM strategy must ensure a loyal and efficient customer service at all relevant touch points in the customer journey.

Matthijn Hoogenboom

By Matthijn Hoogenboom, Sales Director, MicroPartner

Why you need a CRM strategy

A good customer experience ensures that the customer comes again. A CRM strategy enables companies to meet their customers where they are, as well as maintain the full overview of customers’ interaction with the company’s products, services, marketing campaigns, and more.

This means that an effective CRM strategy makes it possible to keep customers close while linking them with the most relevant sales, marketing, and customer service departments.

How to determine the best CRM strategy

The key word for CRM strategy is… the customer! It is the customer who should be at the center and thus also whom, who the strategy must conform to.

As a result, we have 4 tips on how to determine the best CRM strategy.

  • 1. Formulate the vision of the strategy

    A strategy seldom works without a vision. As a result, formulate the vision of the strategy. What do you want to achieve? Higher customer satisfaction, higher resale rate, or something third?

    Remember that the strategy is not an end but part of the company’s overall strategy.

  • 2. Define your target audience

    It is essential that you understand your customer. Create an image of the ideal customer and consider the following: what does the customer prefer? Which interests does the customer have? Also consider the demographic factors such as age, gender, marital status, and location.

    The more details, the better you know your customer and can create a CRM strategy that makes sense for both parties.

  • 3. Analyze the customer journey

    It is alpha and omega that you always know the customer’s journey and the interaction with your company – before, during and after a purchase.

    Find the most important touch points and consider how these interactions can be made more efficient.

  • 4. Implement a CRM system

    We usually say that CRM strategy is both a system and a business strategy.

    A CRM system makes it easier to implement the new strategy in a way that all parties can keep up digitally.

Bring your CRM strategy to life

With the CRM strategy in place, you can begin to identify the tools that can bring the strategy to life.

If the goal is to increase customer satisfaction, you can make use of the many service features of CRM omnichannel in the Customer Service module to ensure that customers are happy and satisfied. If you also want to increase re-sales, you can implement a customized sales process for re-sales via the CRM Sales module.

A company does not grow without new customers, which is why it is essential to implement the company’s marketing strategy. This can be done with the CRM marketing module. Here, effective Customer Journey’s can be created, which will ensure that relevant potential customers are automatically captured by the CRM system.

Let us help you establish a CRM strategy

You can easily create a CRM strategy internally in your company, but it can be a resource demanding task that takes a lot of time. At MicroPartner, we have many years of experience with connecting companies and customers closely through effective CRM strategies, where both customer and company benefit from it. Do you want us to help your business well on its way?

Call us today at: 70 88 51 16 – and we will talk about your new CRM strategy.

Contact us to learn more or to schedule a free demo

Our team of experienced and dedicated consultants is always ready to help and guide you, so you can make the best decision. Whether you need advice or want to have a personal demonstration, we are ready to assist you. 

Contact us today through the form, and we will get back to you as soon as possible. 

You are also welcome to contact us directly at Tel.: 70 88 67 83

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