Digital transformation – what does it mean for your business?

Digital transformation

The digital transformation has long been upon us, but COVID-19 has accelerated the transformation process. There are many examples of companies having to become digitally creative. And by doing so, having transformed their business to survive.

Patrick Hoogenboom

By Patrick Hoogenboom, CEO, MicroPartner

Digital transformation

The digital transformation is upon companies regardless of their industry and market, as greater demands are made on their ability to work agile and transformative.

If you work business-to-business, the market is often global from day one. Good communication, maintaining customer relationships and a delicate balance between price and quality are part of the tough conditions you often face.

If, on the other hand, you work business-to-consumer, online shopping, also globally if possible, is almost a must for most people. Customers demand fast delivery, sharp prices, and the competition is fierce.

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Acceleration of the digital transformation

The digital transformation has long been upon us, but COVID-19 has accelerated the transformation process.

The global pandemic has forced companies to introduce ‘working from home’ and make digital transitions faster than ever before.

Working intelligently with IT

The ability to work intelligently with IT to support work processes is more important than ever. More companies today are born with digital work processes as an integral part of the business strategy. They are created with the “cloud-first” approach – an effort to use cloud solutions to support daily operations before anything else. Unlike servers located physically in a location for hosting software solutions, cloud solutions such as Microsoft Azure are used as the basis for the company’s IT systems.

Many companies have had to take a closer look at their IT and make new investments. This applies to IT security, home workplaces, and e-commerce. However, times of crisis are also a steppingstone for new opportunities.

The digital transformation has left its mark in the wake of COVID-19. Let us take a closer look at a few examples:

  • Example 1

    Fast rollout of video consulting solution

    When COVID-19 hit Denmark, the general practitioners, in collaboration with Trifork and on behalf of the Ministry of Health, rolled out a video consultation solution. And the solution was rolled out in a few weeks! (Source: Computerworld)

  • Example 2

    Codan introduces working remotely work 40% of the time

    Codan, one of the country’s largest insurance companies, has announced that it strives for employees to be able to work from home 40% percent of the time or two days a week. Codan’s experience with working remotely during the shutdown was apparently so positive that working from home becomes a permanent scheme. (Source: Berlingske)

    Example 2

  • Eksempel 3

    Growth in E-commerce

    E-commerce has also had crowned days. Surveys show that 52% of Danes, during the spring shutdown, have shopped more online than they normally would. The total online consumption in April 2020 was greater than the turnover in January and February. (Source: Berlingske)

Digital opportunities

There are many examples of companies having to become digitally creative. And by doing so, have transformed their business to survive. During the shutdown in Denmark, suddenly gourmet restaurants were doing take-away, and fitness centers started doing online training. In the workplace, the Friday wine was held over Teams, just as creative minds came up with holding exercise races remotely as well. That way we could all be together separately.

Working with digital transformation

As summer draws to a close, many are considering how to deal with the second wave of COVID-19. And this is where the digital transformation really comes into play. According to Microsoft CEO Nana Bule, digital transformation can be described in terms of four main trends:

  • Engage your customers

    Understand your customers, anticipate their needs, and offer them better customer experiences. Use the technology to interact with them.

  • Empower your employees

    Give your employees the opportunity to collaborate regardless of what time it is and where they are.

  • Optimize your business

    Utilize data to optimize processes and refine products through intelligence and service.

  • Transform your products

    How to improve your products with data or create new products based on data.

A digital transformation of the company requires the right tools

If you want to work with the digital transformation, you need to have the right IT tools. If we are to pair the 4 above trends with IT, the result could look like this:

Should we help you with the digital transformation?

MicroPartner is a certified Microsoft partner. We are happy to help you review your processes and transform them together. You can choose to start with individual applications or products and expand as the need arises, and the organization can keep up. All products are tightly integrated and work seamlessly together based on Dynamics’ shared data model, which is also shared with Microsoft Office 365.

Contact us on +45 4345 0660.

Do you want more information?

+45 4345 0660

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