Dynamic business requires a flexible platform
Brødrene Dahl is a dynamic business, and it is impossible for them to know their needs six months to a year down the road. That is why they made it a requirement not to be locked in to a particular system when they were choosing a CRM system.
CRM with no hassle or bullshit
Working with MicroPartner is great. There is no hassle or bullshit from our MicroPartner CRM consultants. They understand our business, so they can ‘go it alone’.
Toke Godiksen, IT manager
Specialised CRM provider
‘We’re fine with MicroPartner being a small player, because they focus on a very clear specialisation in the CRM field. In reality, not many of the big ERP houses have more CRM people than MicroPartner. The main point is that they deliver the goods!’
Toke Godiksen, IT manager
It was third time lucky
‘To put it bluntly, we have a fiasco and a half behind us in the CRM area. We allowed ourselves to be dazzled by the idea of using the ERP system for CRM and achieve data integration that way. But it ended up being too rigid, too expensive and too awkward. Only the third time around did we realise that the CRM system is created for the work of the salespeople alone.’
Morten Kilden Nikolajsen, commercial director
About the solution
Phased development and continuous enhancement with Dynamics 365
Brødrene Dahl acquired a Microsoft Dynamics 365 Sales solution with MicroPartner as their CRM partner. The open platform enables flexibility, phased development and continuous enhancement, so the solution can keep up with their dynamic business.
Brødrene Dahl is Denmark’s largest plumbing wholesaler. The company specializes in products and consulting within plumbing, water and drainage, tools, pipes and valves, and climate solutions. Brødrene Dahl is an expert supplier with 52 stores across the entire country.
Brødrene Dahl is part of the Saint-Gobain group, which is one of Europe’s largest industry groups within production and distribution of building materials, glass and special products. The Saint-Gobain group also includes hardware chain Optimera, plumbing company Heradan and ventilation manufacturer Øland.
The company has two climate centers in Horsens and Næstved, a central warehouse in Randers and has 1,000 employees.
Read more here.
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