Dynamics 365 Marketing – a complete marketing automation platform
What is Dynamics 365 Marketing?
Microsoft Dynamics 365 Marketing is one of the applications under the Dynamics 365 umbrella.
Dynamics 365 Marketing is a CRM system that helps you manage and streamline processes within Marketing.
What can you use Dynamics 365 Marketing for?
Dynamics 365 Marketing is a complete marketing automation platform that lets you strengthen your communication and create customer journeys that can nurture leads making them ready for sale.
Read more about the features of Dynamics 365 Marketing.
Dynamics 365 Marketing is a complete marketing automation platform which lets you strengthen your communication and create customer journeys that can nurture leads making them ready for sale.
Dynamics 365 Marketing lets you:
Create customer journeys
You can create customer journeys across channels that help deliver the right message at the right time in the right channel.
Dynamics 365 Marketing – how it works
An expandable platform
You can start with Marketing and expand as the need arises and the organization can keep up.
You can easily integrate Marketing with the other applications, e.g., Sales and Customer Service, which gives you the opportunity to combine the systems and create connections between different teams to support your company’s growth.
You can also use various add-ons such as Teams, Office 365, Customer Voice, Customer Insights and Sales Insights.
How can MicroPartner help?
To get the most value out of Dynamics 365 Marketing, the solution must reflect your business and how you work. Perhaps you need additional features and integrations? Adjustments can be both simple and complex.
Norican Group is in the process of a digital transformation of the entire business. The transformation must strengthen the sales staff in their daily work and optimize the processes to have an overview of the pipeline, operations, and customer retention. They use Microsoft Dynamics 365 Sales and Dynamics 365 Marketing as part of the transformation.
Features of Dynamics 365 Marketing
Use customer journeys to create a stronger pipeline
With Dynamics 365 Marketing, you can make shopping experiences more personal with the help of customer journeys. You can use buying behavior information and preferences to deliver the right message at the right time in the right channel. You can create messages that are triggered by certain behaviors such as purchases, returns, and payments.
Attract the right leads
You can attract the right leads by running targeted marketing campaigns across channels.
You can use:
- Website, including landing pages and web forms
- SMS integration
- LinkedIn integration
Quickly create new marketing content
You can quickly create new content for campaigns with marketing automation tools such as editable templates, content blocks, and design tools. You can share the content with others in the organization and reuse the content for new campaigns.
Automate the approval process
You can use Power Automate to streamline the content approval process.
Plan physical and digital events
With Dynamics 365 Marketing, you get access to a simple event management. You can plan physical and digital events and seminars via an event portal. Here you can manage registrations, sessions, keynote speakers, and room logistics. You can use QR codes and waiting lists, as well as integration with ON24 or other webinar services for digital events.
You can also use Microsoft Teams to hold meetings and webinars for people both inside and outside your organization. Learn more about online events here.
On24 is the first webinar provider that is supported by Dynamics 365 Marketing and lets you work with the following:
- Webinars: Hold online events for up to 40 participants.
- Lead management: Turn your webinar participants into ready-to-sell leads through Dynamics 365 Marketing.
- Analysis: Get a full overview of numbers and statistics with ON24 engagement analytics.
- Try ON24 for free for 30 days here.
With Teams, you can hold meetings live for people both inside and outside your organization. You can invite up to 10,000 participants!
Learn more about Teams and Live events.
With live events in Teams, you can:
- Record your event and share it with the participants later.
- Chat with the participants before, during, and after the meeting.
Run sales and marketing together
Strengthen the collaboration between sales and marketing
With Dynamics 365 marketing, you can run sales and marketing parallelly and strengthen the collaboration. You can create a single shared view of the warmest leads with data from Dynamics 365 Sales over contacts, leads, and sales opportunities.
Target the efforts of the hottest leads
You can identify, focus, and close agreements with the best companies via customized, company-based content and activities that nurture customer contact.
Customize buyer journey
You can make your customer’s pipeline grow with relevant content and customized buyer journeys.
Monitor and prioritize leads
You can monitor and prioritize leads across your touchpoints via lead scoring.
You can increase productivity and improve coordination between sales and marketing with workflows that automatically deliver ready-to-sell leads for sale. Marketing can quickly write and send emails to selected recipients using the ‘send now function’.
Make collaboration simpler
You can make collaboration easier via Microsoft 365 tools, shared calendars and make your teams’ work with campaigns and leads visible.
Make informed decisions with Dynamics 365 Marketing
Target your efforts
You can use simple words and phrases to define or see the recipients in the segment you want to target your efforts at.
You can prioritize leads using lead scoring. You can use Dynamics 365 Customer Insight to continuously update information about target groups and lead scoring based on information from various data sources.
Overview with dashboards
You can increase the effect of marketing through insights from dashboards and analysis tools, which allow you to adjust your future campaigns.
Test your content
With Dynamics 365 Marketing, you can test and select the right content via A / B split testing. You can send messages at the right time to improve click-through rates using automated scheduling and spam scoring tools.
Understand your customers
You can become better at understanding your customers’ needs by monitoring your customer journeys and collecting information using surveys from Dynamics 365 Customer Voice.
How Customer Voice works
Create growth with a flexible marketing platform
Tailor marketing to your needs
You can customize marketing to your needs using visual editing tools to build and roll out processes for web or mobile apps.
You can easily integrate data from Dynamics 365 and third-party applications and systems. You can automate processes via built-in workflows or create your own workflows with Power Automate.
Comply with legislation
With Dynamics 365 Marketing, you can market yourself globally and still comply with privacy policies and laws, including the GDPR. You can run your marketing activities based on the consent of your target group.
You can add channels to your customer journeys through APIs and third-party add-ons to reach a wider audience.
How to work with Dynamics 365 Marketing
With artificial intelligence, your employees can make better and more efficient decisions by converting data into insights:
With Dynamics 365 Customer Insights, you get a 360-degree view of customers. You can gain insights that make it possible to create customized customer experiences.
With Sales Insights, which is an add-on to Dynamics 365 Sales, you can increase your sales and get a better decision-making process with data based on artificial intelligence.
|Marketing||Price for organizations without another Dynamics 365 app||Price for organizations with a qualifying Dynamics 365 app|
|Marketing||From DKK 9,440.10|
pr. user / month
|From DKK 4,720.10|
pr. tenant / month
|Customer Insights||From DKK 9,440.10|
pr. user / month
|From DKK 6,293.40|
Pr. user / month
|Customer Voice||DKK 629.30|
2,000 survey responses per tenant / month.
2,000 survey responses per tenant / month.
THE PRICES ARE EX. VAT.
MicroPartner reserves the right to regulate prices according to Microsoft.
Prices are indicative. For example, combining different licenses can mean that the price per. license per. month becomes cheaper.
As a result, please contact us to get a quote.
Contact us here or on +45 43 45 06 60.
Fill out the form and we will contact you regarding a demo of Marketing
You are also welcome to contact sales director Matthijn Hoogenboom on +45 2845 2008.
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