Posts

Af Matthijn Hoogenboom, Sales Director, MicroPartner
Blog: Several things characterize a successful CRM project. Read the 7 key points that may tell you, if your CRM is headed towards success or failure.

By Allen Cambell, Business Consultant
Blog: MicroPartner’s fundamental approach to CRM is that we work in a close partnership with the customer, where the customer knows its market and its own customers, and we bring technological know-how and CRM expertise

By Søren B. Sørensen, Partner, Devoteam
Blog: If you want to work with CRM, you must work with the entire company’s value proposition to customers and thus work with your business model from a value model mindset, rather than an operating model mindset.

By Niels Holme, Partner and CEO, TheLeadCompany (TLC)
Blog: Companies lose up to 40 percent of all leads, and this alone is reason enough to optimise and analyse the entire sales chain, TheLeadCompany believes.

By Morten Nikolajsen, Commercial Director, Brødrene Dahl
Blog: CRM is like an iceberg. The visible part of a CRM solution is the software, while the great unknown below the surface is to find out how the system is to be developed and adjusted

By Allen Cambell, Business Consultant
Blog: As a rule, the customers know their business best. We are good at involving users at the customer’s and finding out who can contribute with what. When we approach the work this way, users help design the system based on their requirements and wishes.