By Nana Bule, CEO, Microsoft Danmark
Blog: Digital transformation is not necessarily about throwing everything overboard, but about how we can use our data and knowledge to enrich the company and its offerings to customers and develop an adapted or new business model that keeps up with the times.
In the future, all companies and organisations will think and act as digital companies, using technology to create new business opportunities. Digital transformation can be described by four main trends.

Af Nana Bule, CEO, Microsoft Danmark
Blog: Digital transformation handler ikke nødvendigvis om at kaste alt over bord. Det handler om hvordan vi kan bruge vores data og viden til at berige virksomheden og dens offerings til kunderne. Og selvfølgelig udvikle en tilpasset eller ny forretningsmodel, der følger med tiden.
I fremtiden bør alle virksomheder og organisationer tænke og agere som digitale virksomheder, så teknologien udnyttes til at skabe nye forretningsmuligheder. Digital transformation beskrives ud fra fire overordnede trends.

By Allen Cambell, Business Consultant
Blog: MicroPartner’s fundamental approach to CRM is that we work in a close partnership with the customer, where the customer knows its market and its own customers, and we bring technological know-how and CRM expertise

Af Allen Cambell, forretningskonsulent
Blog: MicroPartners helt grundlæggende tilgang til CRM er, at vi indgår i et tæt partnerskab med kunden. Det er kunden, der kender sit marked og sine kunder. Det er os, der tilfører teknologisk knowhow og specialviden om CRM.

By Søren B. Sørensen, Partner, Devoteam
Blog: If you want to work with CRM, you must work with the entire company’s value proposition to customers and thus work with your business model from a value model mindset, rather than an operating model mindset.

Af Søren B. Sørensen, partner, Devoteam
Blog: Hvis du vil arbejde med CRM, skal du arbejde med hele virksomhedens value proposition over for kunderne. Dermed skal du også arbejde med din forretningsmodel ud fra en value model-tankegang i stedet for en operating model-tankegang.