Your marketing needs in one service
What is Mailchimp?
Mailchimp brings together all your marketing needs in one service. You can gather data about your followers and marketing channels so you can better profile your business via email, social media, landing pages and much more – all via one platform.
Mailchimp allows you to use:
Mailchimp – how it works:
Reach your customers where they are
Get your customers’ attention when they search the web, check emails, or scroll through their feed on social media.
Build campaigns in minutes
With Mailchimp, you get started building campaigns quickly. You have access to templates, segmentation, and automation. It is easy to build with Mailchimp’s intuitive design tool, so you can create great looking campaigns.
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It starts with an email
Emails help you learn more about your target audience so you can build your brand.
Appearance means everything
With Mailchimp, you can create beautiful emails that are customized and reflect your visual identity (CVI). With the design tool, the result looks professional – even if you are a beginner.
More for the money
Studies show that email provides the highest marketing ROI.
Automate your work
When you set up email automations, Mailchimp works for you – even when you’re not at work. You can set up welcome series for new sign-ups or reminder emails.
Professional email tools built to grow your business:
Learn more about your target audience
With Mailchimp it is possible to find out what works and what does not. You can use the built-in analysis tool to see open rates, click-through rates, and segmentation data.
Build emails and send them from wherever you are
With Mailchimp’s mobile app, you can build, edit, and track the performance of your emails wherever you are. You have access to templates that are designed to work on mobile, tablet and PC.
Give your emails a longer lifespan – outside the inbox
Reach more people by sharing your emails on Facebook, Instagram, and Twitter. Mailchimp makes it easy to create mail for social media directly from the email setup tool. Simply add an image and type your text, and once your email is sent, Mailchimp will share your post on social media
Send emails that reach the recipient
Mailchimp has an “acceptance rate” of 96-99%, which is above standard.
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Get new followers on social media
Reaching the right audience requires the right tools. With Mailchimp, you have everything you need to get in touch with both your existing followers and gain new followers.
Social media presence
The more present you are on social media, the easier it is for your target audience to get to know you.
From organic posts to targeted ads – you can control your social media from anywhere
You can schedule postings and post them instantly on Facebook, Instagram, and Twitter.
You can increase the number of followers, communicate to your existing ones, or use retargeting of your website visitors.
You can promote your brand visually to reach your followers and take advantage of retargeting your website visitors.
Mailchimp gives you what you need to be active on social media – and everywhere else:
Create new content or recycle items that have worked in the past in your campaigns.
Create the right messages and share them with the right audience in the right places.
With all your performance data gathered in one place, you can see what works.
Target your advertising
With Mailchimp, you can target your advertising, so you reach the right people on Facebook, Instagram, and the web with the Google advertising network.
Reach people who resembles your existing contacts.
Once you know what your target audience likes, it is easier to target campaigns that you know they will respond to.
Retarget website visitors when they are on social media or searching the internet.
When you run Facebook and Instagram ads through Mailchimp, you can use your contacts to find new customers who love your brand.
Publish ads that get recipients to act. Then track what works and what does not.
Display your products or services visually, so your target audience can buy even faster.
Recapture the attention of your visitors and get them back at the right time with retargeting ads.
Facebook retargeting ads
Use retargeting on website and landing page visitors when they are on Facebook.
Instagram retargeting ads
Remind your website and landing page visitors of your products / services when they are on Instagram.
Google remarketing ads
Get visitors to become customers through retargeting ads.
Great landing pages
With Mailchimp, it only takes a few minutes to design beautiful landing pages that you can use for different purposes.
Get more visits to your landing pages and find new customers
Combine your landing pages with other marketing activities. That way, you can create a cohesive brand experience for your visitors. You can create pages that show products or promote special offers. Then you can drive traffic through advertising on social media targeted at either existing or new customers.
Expand your follower base and organize it
The companies that use landing pages experience an average growth rate in their followers of 36%. You can set up your landing page to automatically “tag” the interests of contacts when they sign up. That way you can organize your followers / target group.
Go easily from idea to completion
You can store all your photos in Mailchimp’s content studio, where you can easily access them. The drag-and-drop feature makes it easy to build your landing page, which works on all devices.
Find out what works
Get visitor reports, clickthrough rates, conversations, and revenue. You can also see which content or offers work best on the different segments.
Examples of landing page templates:
Sign up forms
Increase your follower base
Grow your follower base using sign up forms. Start by collecting the data you need, so you can send customized, relevant content.
Tools that help grow your recipient lists
Mailchimp’s reporting tool helps you see how your forms are growing your follower base. You can see which forms get the most sign-ups. You can also create segments targeted to sign-ups from specific locations.
Reach your target audience at the right time
Analyzes from Mailchimp show that if you place a pop-up form on your page, you can increase your growth rate by 50%. Mailchimp makes it easy to add pop-ups that appear when visitors are most likely to interact with it. This may be when they land on the site or when their activity indicates that they are about to leave the site.
More options to protect your business and your customers
With just a few clicks, you can make use of GDPR fields on your forms, which help comply with EU requirements. You can use reCAPTCHA to avoid spambots, and you can choose between single or double opt-in for each recipient list.
Sign-up forms to suit your business’ needs:
You can add forms anywhere on your website.
Get your visitors’ attention with forms that pop up when and where you want them.
Share links to your form on all your digital channels so recipients can sign up, no matter what device they use.
You can easily design forms that collect the information you need. And you can do it according to your CVI – without code. You can add logos or wallpapers to increase interest, choose colors and fonts, and create call-to-action. You also can translate your form into 50 different languages, including Danish.
Build your website for free
With Mailchimp, it’s easy to make your business stand out – without using code.
You have everything you need to manage your online presence:
Your website comes with a sign-up form, so you can grow your followers from day one.
Before your page is live, Mailchimp can set up a page where visitors can learn about your business.
Everything works together so you can be consistent in your marketing.
Mailchimp Marketing CRM
Build better relationships with your customers
Mailchimp is, as previously described, an add-on to Dynamics 365 CRM, but it also comes with a mini version of CRM.
With Mailchimp’s CRM, you can get to know your followers and find new ways to approach them.
Build better relationships with your customers
With Mailchimp’s CRM, you can create stronger relationships from day one. You have access to the information you need, so you can create relevant conversations with your followers. This applies whether you are in the process of gaining new followers or already have thousands of them.
Understand customer data and be able to act on it – from one dashboard
You get a dashboard that shows you segmentation options such as location, latest growth sources, tags, and customer life cycle (CLV).
Get a holistic overview of your target audience
Whether you are starting from scratch with Mailchimp’s marketing CRM or you have existing contacts, having all your contact information gathered in one place can help you organize your contacts and improve your marketing.
Via a dashboard, you get an overview of your target group, where you can visually see data and send targeted campaigns with a few clicks.
With Mailchimp CRM you can
and use segmentation
Gain insights that you can use to communicate properly with your target audience
Mailchimp makes it easy to gain insight about your target audience. You get access to reports on growth, commitment, and revenue, which help you discover behavior patterns and see what works.
Build customized experiences for all your customers
Once all the contact information is organized in Mailchimp, you can start using your insights to target your messages to individual customers across the marketing channels.
You have the ability to use Mailchimp’s behavioral targeting and personalization tools to make campaigns work as 1 to 1 conversations in real time. You can send the right message at the right time – and always make sure you get the right product recommendations.
Reporting and analysis
See what works for your business
Mailchimp makes it easy for you to monitor trends, measure performance and create better campaigns.
Keep track of your marketing campaigns, including emails, automations, social media advertising, etc. directly from your Mailchimp account. You get access to data in real time, so you can quickly see what works and as a result, spend your budget on.
Mailchimp’s growth and engagement reports help you learn more about your target audience’s behavior. You can see who has interacted with your marketing and whether they have clicked, bought, or downloaded. That way, you can create customized content for future campaigns.
You can compare open, click, and unsubscribe rates for your industry. Benchmarking will appear in your email reports, so you can see what works and what needs to be improved.
Measure sales from clicks in your campaigns all the way to a purchase. Find out which customers bought right after they opened your campaign and see what they bought, how much money they spent, and how much money your campaign has earned.
Campaign data on the go
With Mailchimp’s app, you have access to campaign data while on the go. Mailchimp shows you the key metrics and can tell you how your campaigns are performing and when it is time to take the next step.
Automate your processes
With Mailchimp you can send the right messages to the right people at the right time. And without having to do it manually every time.
Build your brand
Automated emails make it easy to start conversations and keep them running, no matter the number of your followers.
Automate your work:
Automations help you get things done, so you have more time for other things.
Get more sales, more conversations, and more engagement without extra work.
Stay in touch with your followers and grow your relationships and your business.
Sell more with Mailchimp
When you connect your store with Mailchimp, you get access to a lot of marketing automations that help you increase your sales.
Use automations for e.g.,
Remind your customers of the items they have put in the basket but have not yet purchased.
Show your customers more products they will like.
Tell your customers that you have received their order, and that it is on its way.
Remind your customers of the things they previously viewed.
Boost customer loyalty
All customers are important. Show them that they are important through automated personal emails.
Use automations for e.g.,
Once a customer has purchased an item, you can get feedback on it or recommend other products.
Communicate to the customers in your base, that you have not heard from for a while.
Reward your loyal customers with special offers.
Thank your new customers after making their first purchase.
Event management with integrations
You also have the option of using event management with Mailchimp. You can, for example, build your invitation via landing pages and signup forms – and send it out via e-mail.
You can also integrate event modules such as Eventbrite. Read more about online events here.
Eventbrite is an online platform with a built-in ticket module that event managers around the world can use to sell tickets and manage registrations for events of all types and sizes.
Read more about Eventbrite on their website.
Book a demo
Fill out the form and we will contact you regarding a demo of Mailchimp.
You are also welcome to contact sales director Matthijn Hoogenboom on +45 2845 2008.