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Overview of the pipeline, operations and customer understanding
Norican Group is undergoing a digital transformation of the entire business based on three drivers: collaboration, sharing and alignment.
‘Since 2017, we have done a global clarity programme and as part of that, we have during the past 2.5 years focused on Project Merlin’
introduces Bo Bugge, CIO at Norican Group, and explains:
‘Merlin is the figure in the English fantasy tv series that make magical things happen.’
‘The transformation of Norican Group’s global sales teams is driven by a desire to support our sales staff in their daily work and optimise our processes to maintain an overview of pipeline operations and customer retention.’
Bo Bugge, CIO, Norican Group
Special Knowledge of AX and SharePoint integrations
‘We buy external sparring and specialist knowledge in the areas where it does not make economic sense to build up and maintain competence. That is why we chose MicroPartner as our technology partner within CRM, to draw on their specialist knowledge of AX and SharePoint integrations.
Bo Bugge, CIO, Norican Group
Company profile
Norican Group
Norican Group develops, produces and services highly automated moulding machines. The 2,200 employees are divided into 50 organisational units across 40 locations worldwide.
Read more here.
Systematic work via dedicated CRM effort
‘Via a dedicated CRM effort, we aim to work systematically to understand the customer’s needs and work with a common sales method. It is not something you simply do, it is a long haul process, where we work with our entire mindset and skill set in relation to our products and services.’
Bo Bugge, CIO, Norican Group
Flexible CRM partner
‘We are very happy with our collaboration with MicroPartner – a partnership which works remotely and 24/7 due to our global presence.’
Bo Bugge, CIO, Norican Group
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Dennis Rasmussen2016-12-08 14:07:242023-05-03 09:10:22Norican Group
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Dennis Rasmussen2016-06-27 13:38:452023-05-03 10:03:22SelandiaOur team of experienced and dedicated consultants is always ready to help and guide you, so you can make the best decision. Whether you need advice or want to have a personal demonstration, we are ready to assist you.
Contact us today through the form, and we will get back to you as soon as possible.
You are also welcome to contact us directly at Tel.: 70 88 67 83
